For those of that make 60k+ a year...
How much of that income is spent paying a convince premium? For example, the gas station sells Gatorade for $3.79, while the Target down the road sells then for $1.79. How many of you just f*CK it, I don't feel like going to Target, I'm already at the gas station.
It's amazing how often I used engage in this kind of consumer logic. It would it cost me so much of my money, I felt like I was lighting my paychecks on fire.
These days I"ll make the trip and basically get 2 for 1.