How Can We Make Esperanto Go Viral?

Esperanto is the most successful constructed language ever, with at least 2 million Esperanto speakers. But Esperanto is still far from achieving its goal of becoming the lingua franca of the world. This is unsatisfying given Esperanto's potential.

I think that Esperantists should have a common goal, which is to significantly increase the number of Esperanto speakers in a relatively short period of time. But it seems that most Esperantists don't seem to take this idea seriously. Many use the language to connect with others but don’t actively work on expanding the community. Even when efforts are made, they usually rely on traditional, mostly ineffective strategies.

In recent years, though, there has been a growth in the Esperanto community online. Many language learning platforms offer Esperanto courses, and there is a growing Esperanto community online. This has led to a slightly more rapid growth of Esperanto. Nevertheless, the Esperanto community didn't become massive, which is disappointing because some random Internet content can often go viral.

Nevertheless, I think the internet is our best opportunity, and with the right approach, Esperanto could explode in popularity. But why hasn't that already happened? And what would that strategy look like? What would it take to make Esperanto go viral?

What do you think about that? I’d love to hear your thoughts!