Why has social media turned on the FIRE movement?

Seems like a few years ago there were mainstream articles talking about the FIRE with a positive vibe. But in the last year the sentiment has turned negative. Just as an example I searched "FIRE Movement" on YouTube and 19 of the first 20 videos are bashing FIRE. Such as "FIRE is a lie", "FIRE Doesn't Work" "Burnt out from FIRE", "IM quitting FIRE" etc...

What the deal?

Do pessimistic videos get better views?

Are people bitter and jealous because they missed the boat on FIRE? The FIRE movement got big a little over a decade ago right after the great recession of 2009 and we are just starting to see regular average joes hit their FIRE goals. Kind of like the people who bash Crypto but secretly wish they would have bought a few bitcoin back when it was like $10 a coin.

Is a goal that takes more than a few years of hard work just too emotionally overwhelming for most people?

I've been working towards FIRE for over a decade now. I have a NW of $1.7 mil and am on track to retire by age 50 with $4 mil. Unless you are a tech worker in Silicon Valley FIRE doesn't happen overnight.

Just curious what others think.