Red ribbon tied to suitcase?

So I literally just landed in Hong Kong, and when I went to grab my checked luggage I noticed a red ribbon had been tied to it. I did not do this nor did the people at the check counter.

I didn't take a photo but it was just a thick piece of ribbon. I'm just curious why someone put it on there. Does it mean something? Was it supposed to be a nice gesture? I have no clue.

Edit: yes it is my suitcase, I have a nametag on it as well as the flight tag. The only change was the ribbon, which was not me