Why? Missed sale

I had narrowed my choice for a new pair of headphones to the Elite 8 Active gen 2 and the Elite 10 gen 2. Told myself I'd take one more day to make sure I was firm in my decision and place my order today. They are both on sale, I want to make the right choice.

Lo and behold I look this morning and what do it see??? The sale for both is over and they're back to their regular price.

Why? Why didn't I just make a decision yesterday? Why did the sale end on a Friday night? Just why?