retention help please :(

first picture is 4 days after a regular gel manicure

second picture is 10 days after a regular gel manicure

third picture is same day after a builder gel (orly) manicure

my process: push back cuticles, use flame cuticle bit to drill dead skin away, brush dust off & nip cuticles, buff with 240 grit sanding band (5rpm), dehydrate with isopropyl alcohol, prime with apres primer, base with Modelones rubber base, two coats of color, top coat with Kupa

there’s many more instances of chipping/lifting within a week and it’s been happening much more frequently but I haven’t changed my routine at all. these are the only instances I have pictures of.

PLEASE drop any tips for retention or product recommendations. i offer builder gel, gel x, and gel manicures and I feel like my gel x lasts totally fine, sometimes 4+ weeks. what can i do????