how to do less?

How do you decide what NOT to do on your product roadmap?

I’ve been thinking a lot about how ambition can derail teams. Every new feature we add isn’t just more work—it’s more complexity: dependencies, testing, and the risk of things going sideways. Instead of delivering value, we end up managing chaos.

Take Google+ as an example. It tried to be Facebook, Twitter, and LinkedIn all at once. The result? A product that didn’t excel at anything and confused its users. Imagine if they’d focused on solving just one problem well—would the outcome have been different?

I’m curious how others here handle this. How do you make the tough calls to prioritize one big initiative over everything else? What’s your approach to saying “no” without killing momentum? I wrote some thoughts here: https://whynumbergoup.substack.com/p/do-less