Why Exactly Dawn FM Flopped?

Why Dawn FM failed to capitalise on success of After Hours. The Weeknd was coming of a blockbuster run.

I know Dawn FM had quite fked up rollout, but still why it flopped musically? No top-charter. Take My Breath, even as lead single, in my opinion wasn't best of songs from album.

One thing for sure, Less Than Zero & Gasoline should have been promoted more. Just like currently Hurry Up Tommorow, I think Abel didn't do much promotions?

Guys, what's more reasons?