Replies >> Clicks & Opens

Here's the truth: Replies are the real measure of success in email marketing. Sure, open rates and click-through rates are nice to look at, but they don’t really help you land more sales or build relationships.

• Why replies matter: When someone replies, it means they’re engaged and interested in what you have to say. That’s a conversation starter! Open rates? Well, they just tell you if your subject line was intriguing enough to get someone to click.
• Quality over quantity: Don’t stress about the stats that make you feel good. Focus on building connections and getting replies. That’s where the magic happens!

So, next time you’re looking at your email performance, ask yourself: Did I get any replies? If yes, you're on the right track!