Part 2: Outbound Email Setting: scale slowly

Lesson: Scaling too fast can hurt your email deliverability, so focus on performance first. Once you’ve seen success with your initial outreach, you can gradually increase your sending volume.

• Tip 1: Send 10 emails per inbox per day by Days 14-21, only if your campaign is performing well.
• Tip 2: Keep the max per domain at 990 emails per day.
• Tip 3: Don’t scale if you’re experiencing problems with bounces or low responses.

Tip to remember: Scaling isn’t about sending more emails—it's about ensuring the ones you send are effective.