I don't understand Damien Priest

Last year I decided to fully get back into wrestling. Mainly due to CM Punk being back and hearing good things about the new direction it has taken. I have to say I'm very impressed with the product as a whole! It's been a few months now and I'm fully behind the storylines and I love the strength of the current roster

The only thing I'm struggling to understand is why WWE are protecting Damien Priest to the level that they do. He hasnt got a compelling gimmick or personality and I find him to be stiff and awkward both in the ring and on the mic. Judging from the crowds lackluster reaction to all his bits I can't be the only one that thinks this.

I don't want to be a complete hater, so feel free to disagree with me and tell me your opinions on Damien priest.