How did Jesus become so popular? I don’t believe his story at all I’m just curious— compared to other charlatans or prophets at the time?

Just curious. I know that a large part of it was due to colonialism and force, but how did Christianity in particular and Jesus as a figure become so dominant compared to other figures at that time? I’m going to read “How Jesus Became God” by Bart Ehrman, but I would love some preview insights.