What was the most unexpected success/overperformance of the 2024 box office?
In stark contrast to my previous post talking about the biggest disappointments of the 2024 box office, let's discuss the exact opposite! What movie beat expectations the most in your opinion?
I'll start: my pick goes to 'Longlegs'. Neon had an absolutely genius marketing campaign, going completely against traditional tactics and building hype through cryptic social media posts. By the time the movie opened, WoM exploded. The film opened to $22.4M beating out 'Fly Me to the Moon' which had way heavier marketing and an arguably wider appeal to general audiences. It finished with a total of $126.9M on a budget of less than $10M.