Ciphertext hidden in source code of Mobile Game Teaser Website

Recently, a countdown for a new update to My Singing Monsters has started. In the source code of the website dustypotential.ca, some sort of encrypted information can be seen:

<!-- Super Secret HIDDEN INFORMATION **DO NOT LEAK** [MH-D]

efsa0fe6582pe4s0b86ac41bf406t744 : SEMF

352a50mc78da1depdd42a5867d3c2cc

f6a0d6cac35385d58l5e2d0ab6ee5f75

05e7d12a6d002118deeit0d21ff4226e

-->

My first guess was that it was Base64, but it wasn't. Others said it could be a MD5 hash. Knowing the developers and the fact that they specifically added the phrase "DO NOT LEAK", they want us to decode this. dcode says it could be Ubchi cipher but I haven't been able to get anywhere with it. I've tried de-hashing sites and uing "SEMF" as some form of key but still nothing.

If it wasn't already obvious, it's not hex. they keep telling us no when we ask for a hex.