How serious is your org about Data Quality?

I’m trying to get some perspective on how you’ve convinced your leadership to invest in data quality. In my organization everyone recognizes data quality is an issue, but very little is being done to address it holistically. For us, there is no urgency, no real tangible investments made to show we are serious about it. Is it just 2024 that everyone budgets and resources are tied up or we are just unique to not prioritize data quality. I’m interested learning if you are seeing the complete opposite. That might signal I might be in the wrong place.