Div 2 rewards

It is petty how much you grind for higher rivals divisions and WL wins for such shitty rewards at the end, while a single friendly mode gets you treasures if you can make 30 wins against the game's elite. This week i packed absolutely no card above 30k from both 9 WL wins and div 2 upgraded rewards. In what earth logic EA sees friendlies a more competitive and better rewarding mode than division rivals and champions?!