Does Peak Design do too much online advertising

Hey folks. Peter Dering here, founder of peak design.

Wondering if y'all can lend your thoughts to the above question.

Now I know we send too many Black Friday emails. And I promise, we'll chill out a bit on that this year. I mean...it's damn near embarrassing. But I'm just curious what the general experience of the Peak Design customer is as they go about their lives on the internet.

Are we to the point where we annoy you? Do you think it does damage to the brand?

For a little more background, we never used to do that much online advertising. Some, for sure, but it was lightweight. But starting in early 2023, we decided to "see what it was like" to increase our ad spend. The intention here was to get broader awareness about Peak products, especially since our mobile and travel lines can appeal to a broader set of customers than our photography products do. But I've just had one too many friends tell me they feel like we're all up in their face, and it's got me worried that we've overdone it.

Curious what you think. pd