What’s the best cold calling tip you found that you use all the time ?

I’ve been a closer for 4 years and now it’s back to the drawing board calling local businesses for my web design and marketing agency again because, let’s face it, 10% is hard to stomach when you know you could be running the show.

My go to is to ask in a curious tone “are you guys still open? I couldn’t find a website or anything recent from you online” that then proves my point why they need marketing without me actually saying it.

What are some good word tracks or hooks you’ve come across over the years?