My tattoo looks weird and hurts to touch

I had it done on Saturday and I have been keeping it clean with antibacterial soap and was using Aveeno unscented lotion to keep it moisturized. I sent the photo to the artist who did my tattoo and he advised me to stop using the lotion and to start using emu oil as it was looking dry. I had to order the emu oil so I was using jojoba oil till it arrives tomorrow. How screwed am I or will this heal up and look good? They guy I used has done great work so I don't think it's on him. It has to be a me issue. I started using the lotion at 48 hour mark per his recommendation and everything I've seen online. The first pic is about 5 hours after it was done the 2nd pic is tonight. This is my first tattoo.