Is story in TWWH1 what we want as narrative campaign in TWWH3?

I saw that recently there has been some discussion on what is a "narrative campaign" in TWWH and I am currently going back and playing the older games a bit. What I am blown away by in game 1 is that there is intro cinematics for every race loading you with hype before starting up the campaign, and there is a lot more objectives and "quests" once you start the campaign.

Why did these beautiful features get sacked? Feels tragic