Begging time not goods

I sell sewing machines.

We have a customer that is in all the time. Asking all sorts of detailed questions. Then informs me that they’ll be taking that information to buy online for cheaper.

Ok. Not great. But fine.

Today we spent some time finding the right machine for their needs. Talking about what kinds of fabric they sew, what features and benefits they would use.

Then they let me know they’ll think on it.

Later in the day I’m teaching a class and I get a call.

They’re at another store - and they want me to listen to them list machine numbers and choose which machine they should get.